Opened by English entrepreneur Helen Reid-Kessler in May 2001, Pure English has fast become the destination for modern, fashion-savvy brides seeking the ultimate wedding gown and an unparalleled experience.  No surprise that Pure English was voted the "Best place to buy a wedding gown in Hampton Roads” in its very first year in business!

Upon entering the boutique, it is easy to understand why this is so deserved. The beautifully designed studio is calm and sophisticated and invites you to browse and try on in total comfort and privacy.

The exclusive collection of gowns are hand selected by Helen from the top British and American Designers and offer a breathtaking array of choices for the Bride-to-Be.

To enable us to give every Bride-to-Be the highest level of service, we operate an appointment system, which allows for over an hour of undivided one-on-one attention in a private and relaxed atmosphere.

We do not use pressure sales techniques, and with our honest and consultative approach you can be sure the dress you select will be the right one for you.

The passion for what we do is reflected in the tranquil, yet fun atmosphere of the boutique and the genuine personal service we provide to our clientele. It is our job to help you enjoy the journey of choosing the perfect gown and to ensure that you arrive at the destination looking and feeling drop dead divine!